.store domains
A name customers read as a place to buy. Made for brands, D2C labels and online stores, with the renewal price shown up front.
$60.99$9.99 first year · renews $65.99
Search .store names
yourbrand.store
What is a .store domain?
.store is a generic top-level domain for retail, run by Radix and open to everyone since 14 June 2016. Anyone can register one, and it connects to any store builder or host through DNS.
- Registry
- Radix
- Open since
- 14 June 2016
- Who can register
- Anyone, anywhere
- Term
- 1 to 10 years at a time
- WHOIS privacy
- Free
Where .store fits
- Your brand's own storeKeep the .com for the brand story and sell on the .store.yourbrand.store
- D2C labelsA name that sounds like a shop from the first glance.yourlabel.store
- Merch storesFor a creator, band or event selling its own goods.yourmerch.store
- Seasonal or pop-up storesA short-lived sale with a name people remember.sale.yourbrand.store
First year, then renewals
The first year is often an offer; renewals are priced by the registry. Both are shown before you pay.
First year$9.99offer until Dec 31, 2026
Each renewal$65.99
.store or .shop?
Both say you sell. .store leans to brands and their own stores, .shop to shops of every size. If both are free, pick the one that's easier to say after your name, and compare renewal prices below.
About .shopCompare
.store, .shop, .online or .com?
Today's prices.
FAQ
.store questions
What does a .store domain cost after the first year?
The first year is an offer ($9.99, normally $60.99). Renewals are $65.99 a year today. The renewal price is shown before you pay, and we email reminders before the domain expires.
Who runs the .store extension?
Radix, under a contract with ICANN. You register the domain in your own name or your business's.
Can I connect a .store domain to my store builder?
Yes. Any store builder or host that lets you use your own domain works: add the DNS records it gives you in your dashboard, where DNS is free.
Is .store good for SEO?
Yes. Google treats .store like any generic extension, with no penalty or bonus. Product pages and content are what rank.
Should I keep my .com if I buy a .store?
If you have one, yes: many brands keep the .com for the brand and use the .store for selling, linked to each other.
Can I move my .store to HostMentor?
Yes, once it's past the 60-day lock after registration or a previous transfer. Get the auth code from your current registrar and start the transfer from your dashboard. It costs $60.99 and adds a year to the registration.
Put your name on a .store.
Check it now, with .shop and .online alongside.
Search a .store nameAlso see .shop, .online and every extension we sell.