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What it's for

What a .app address does

Your app lives in the stores; this is the address people can type, share and search.

What is a .app domain?

.app is a generic top-level domain run by Google Registry, opened to the public on 8 May 2018 as a home for apps and app makers. Anyone can register one, for any purpose, and like .dev every .app site must be served over HTTPS.

Registry
Google Registry
Open since
8 May 2018
Who can register
Anyone, no app needed
Security
HTTPS-only (HSTS preload)
Term
1 to 10 years at a time
WHOIS privacy
Free
Source: registry.google: launch details for .app

HTTPS from day one

Browsers ship with .app on their HSTS preload list, so they only ever open .app sites over HTTPS. Put a certificate on the site before you point the domain; most hosts issue one free. In return, nobody can be sent to an unencrypted copy of your page.

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.app, .dev, .io or .com?

Today's prices, per year.

FAQ

.app questions

Do I need an app to register a .app domain?

No. Anyone can register a .app, for any purpose. It simply reads best when there's an app behind it.

Why does .app need HTTPS?

The whole .app extension is on the HSTS preload list built into browsers, so .app sites only open over HTTPS. Set up a certificate before you point the domain.

Can my .app domain send people to the App Store or Google Play?

Yes. Point it at your landing page and link or redirect to each store from there; a single page can send iPhone and Android visitors to the right one.

Is .app good for SEO?

Yes. .app is a generic extension, not tied to a country, so it ranks like .com. Your landing page's content is what matters.

How much does a .app domain cost to renew?

$20.99 a year today. The renewal price is shown before you pay, and we email reminders before the domain expires.

Can I move my .app to HostMentor?

Yes, once it's past the 60-day lock after registration or a previous transfer. Get the auth code from your current registrar and start the transfer from your dashboard. It costs $18.99 and adds a year to the registration.

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